Fabric Industry Uses "Standard" to Make Profits

The so-called fabric standard can be said to be an entry condition for the industry and a hard indicator of the company's operations. From the production of the first standard to the gradual subdivision and perfection, the establishment of industry standards is by no means a one-time event. It is precisely because of this characteristic of the standard that when we observe certain phenomena in the current industry, we will more or less relate it to problems such as lags and inconsistencies in standards. Of course, while taking the "standards" to talk about, it is also looking for places where current industry standards need to be supplemented, and thinking about how to make better use of standards to earn profits for enterprises under the existing standard conditions.

The problems caused by lag The current research and development of fabric companies can not be separated from two key words: low-carbon and functional. It can be seen that the companies that have achieved remarkable results in recent years are all outstanding performances in these two areas. After communicating with companies, they will learn that their newly developed fabrics can achieve energy reduction, emissions reduction, or have some special features. But there is a problem, I believe we all have the confusion, that is, which specific value of the fabric can be called low-carbon fabric, in line with a particular function of the product needs to have what hardware conditions, if you can not find the answer, you can only say It is because of the lag in standard setting.

"Fabric brand needs a clear market positioning, especially after the company's product line is gradually enriched, brand segmentation has become a matter of course." In addition to the "Coffee" and "Yiweixin," which specialize in men's and women's fabrics respectively, the "MINGMAX" sub-brand established in 2010 conforms to the current trend of low-carbon economy and strives to seek breakthroughs in environmental-friendly functional fabrics. "Yarn Raw Materials" and "Post Finishing Process" are the two key points mentioned by Zhi Zhixiang, executive director of Zhixiang Group, when talking about the environmental protection function of products. It can be seen that the corporate brand positioning is clear and the product direction is clear. However, during the exchange process, Huang Zhixiang stated that the industry has not introduced relevant standards for low-carbon fabrics, and it is therefore difficult to define a low-carbon fabric clearly. From the corporate perspective, it is still hoped that a simple and practical standard will emerge as soon as possible.

In addition, the emergence of a large number of functional products, new standards can not be followed in a timely manner, the standard lag may also lead to confusion in research and development.

Communication to resolve the differences between the two sides: “We selected a piece of woolen fabric in a certain season. The test result of fabrics was pilling and passing. However, after making it into a garment, consumers appeared pilling in the process of wearing, which made our handling more difficult. "An apparel brand design manager spoke to reporters in an interview.

Fu Kui, artistic director of design for Beijing White-collar Fashion Co., Ltd., said that the biggest headache for companies in purchasing fabrics is the inconsistency of inspection standards with customers. "The standards set by China require that the performance of fabrics reach several levels and cannot include anything. Some aspects are not well unified with international standards." Fu Kui said, "For example, whatever fabrics are used at home, dry cleaning, washing All need to meet a standard, often foreign customers only require dry cleaning, do not wash, but we still have to reach a certain standard for washing products, if not, can not be listed."

In Fu Kui’s opinion, similar problems like this cannot be completely resolved immediately and require long-term communication and adjustment.

It can be inferred that the problem of inconsistency of standards is certainly not a problem for upstream, downstream, and its customers without proper solution. Once the problem arises in the fabric, there will be differences in the definition of responsibility. In addition, unnecessary testing standards will also increase the burden on the company.

In spite of this, careful communication can basically resolve some of these differences. Lu Tie-shan, the new project manager of Beijing Li-Ning Co., Ltd., said when talking about scented fabrics, the domestic fabric companies need to ensure the fastness of scented microcapsules. The final results of the general fabric companies are washed about 50 times, but in the view of Lu Tieshan, the elimination rate of summer T-shirts is high, and the number of washings is guaranteed to be about 20 times. Standards too high will only increase the difficulty of the operation of fabric companies. cost. Therefore, under the premise of not violating the national mandatory standards, the supply and demand sides can be flexibly handled according to the consumers' dressing habits, and the most cost-effective products are the most popular ones.

The change of the rigid bar awareness Even though the current fabric standards have one or more deficiencies, as a hard indicator of the industry's operation, the standards can be regarded as the threshold of competition, the overall product quality can be improved, and all kinds of effective certifications can be adopted. Containment changes to the use of standards for companies to win greater profits. Oxfam International (Hong Kong) Co., Ltd. Wang Yan, purchasing manager of fabrics, said that a few years ago the company had the intention to purchase a fabric in the country, but because it was a product that was just listed, according to the requirements of foreign customers, it was necessary to take the fabric to do it. The identification of a certain standard, of course, is not small. Wang Shuo contacted several companies. The answers they gave were not as imaginative and they found a company that they were willing to cooperate with. Later, she learned that although the company had spent a lot of money on the initial appraisal, it quickly found that they had obtained a number of cooperative customers because they passed the appraisal of this standard, and they actually earned more profits.

This is a change in the understanding of standard hard bars by fabric companies. It can also be seen that in order to make up for the lack or deficiency of the existing standards, some companies choose to make up for some of them and treat them as the services provided by the company to customers. Of course, customers also have such needs.

"For washing fabrics, we hope fabric suppliers can provide more detailed instructions for use, such as washing methods, washing time and water temperature, fabric shrinkage, etc.," a corporate design director told reporters. After receiving this type of feedback, some fabric companies also started to provide targeted services in this area to inform customers about some of their foreseeable problems, such as the key points in the fabric processing process, which are used in the sewing process. Accessories attention, of course, this extended service model in the industry has yet to be popularized.