Austria Wolford company was founded in 1949, headquartered in Austria, Germany, Switzerland at the junction of Constance Lake in the city of Bregenz, specializing in the design and manufacture of senior ladies underwear , tights, tights, stockings, swimwear, etc., due to product innovation, design Bold, specializing in high-grade ladies market, the company made the stockings known as the world's thinnest top quality, loved by ladies of all ages, product marketing around the world.

Wolford is more than just a hodgepodge of all the beautiful, sexy, tempting elements. It does not focus on marketing for the general public, but on something new and different.

Wolford will be the international fashion integration, and continue to invest heavily in advertising or production of beautifully printed brochures, the model is more carefully selected, looking for a very feminine mature lady served, while the photographer is reuse Avant-garde-known Helmut Neton and Howard Schatz and others, with their cooperation Wolford classic design and advertising wrote a wonderful page.

Wolford's main markets include Germany, the United States, Austria, France, etc. The above four major markets account for about 50% of the company's turnover.

However, due to fierce competition in the global high-end female apparel market, last year Wolford saw its performance decline in Austria (-0.5%), France (-0.6%) and the Netherlands (-5.2%), but in the Asia / Oceania region last year Gains, the region's performance in fiscal year 2010/2011 2011 company growth of 37%.

Holger Dahmen, Wolford's current CEO (since 2004), said the company is optimistic about the strong demand for high-end women's underwear in the Chinese mainland in the future. Apart from the current Hong Kong branch and 4,5 distribution centers in the Mainland, the company is expanding its presence in China Mainland directly under the mainland.

Wolford's (2010/2011) fiscal year revenue totaled 152 million euros, after-tax earnings of about 5.1 million euros.

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