[China Glass Network] It seems that the furniture industry from the marketing staff to the business owner, from the product designer to the store manager, from the self to the friends around. Everyone is using Apple Iphone, HTC, and smart phones. You can find 3G advertising in the three major communications operations overwhelmingly by playing a TV, opening a building advertisement in an elevator, or even watching a commercial advertisement for the first 3 minutes of a movie. Seeing this, we get a signal that belongs to this era of products: the wireless age. NEW Turkish Steel Wooden Armored Door Security Door,Armored Door,Steel Wooden Armored Door Hengyang Import And Export Co., Ltd. , http://www.cnsteeldoor.com
According to statistics from the Ministry of Industry and Information Technology, there are currently more than 915 million mobile phone users in China and more than 600 million mobile Internet users. The age of the 600 million users who use mobile phones to access the Internet is between 25 and 45 years old. From a business concept, these people are exactly our customers.
How do traditional industries get involved in the wireless marketing field? How does the furniture industry use the wireless marketing platform? This is a topic that every entrepreneur who has innovative ideas and focuses on the progress of the times should think about.
How to treat the development of information technology in the furniture industry
After 30 years of industrialization, the furniture industry has invested a lot of money in production and technology, and has made great progress. But in terms of marketing, branding and packaging, distribution and promotion, it still stayed in the original model 20 years ago. For the furniture industry to mention informatization, most of the management of the enterprise is the enterprise ERP, management invoicing, enterprise OA or e-mail, the Internet. And this informatization stays in the internal production and management of the enterprise, that is, the informationization of the management of a product in front of the factory. According to the news, in the traditional industry, informationization should be the circulation of products. These include how to quickly turn product information through informationization, how to let dealers quickly understand company-related information, how companies understand the needs of dealers, how to improve the application of brand information, how to find more accurate channels, and reduce costs.
Intercom is the "Mobile Watching Exhibition" platform provided by the Field Furniture Fair
Although there are many Internet-assisted enterprise promotion or investment e-commerce platforms or software in the furniture industry, it has not helped the company to solve the problem reasonably. The fundamental reason for mutual information analysis is that there are no nodes in the two industries. The furniture industry is a traditional industry, and information technology belongs to the high-paying technology industry. In this way, it is impossible to understand the needs of the industry, and it is impossible to propose functional requirements analysis and solutions through the technical perspective, and the technical know-how cannot go deep into the industry to understand the demand. Therefore, if two industries with huge differences want to go together, it is not only a matter of time but also a problem.
Misunderstanding of furniture wireless marketing
Many people talk about SMS as soon as they talk about wireless marketing. Then SMS is easy to equate with spam messages, because every day we receive a lot of different types of spam messages: selling, real estate companies, accrediting, stocks, buying codes, etc. Why do we have these short messages? The most fundamental reason is that we don't have a need. They don't send information to a user who doesn't need it.