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RX is derived from the English word Relax. It is the brand of men's wear under Hailna Co., Ltd. in Hong Kong. Taking the urban casual style line of Spain, RX brings extraordinary personality and taste to a new generation of successful men with extraordinary design and excellent quality There is no lack of fashion style new dress up experience. Hong Kong Hina Garments Co., Ltd. under the RX (Rex) brand absorption of Spanish culture, has been adhering to the "fine men's" brand culture orientation, simplicity is not simple, busy not blind, relaxed, indomitable, unchanged, relaxation Degree, internally and externally. Delicate experience for low-key men. In the design has been adhering to the less is more (LESS IS MORE) design philosophy, continue to give the style "subtraction" treatment. With the most simple design to make the most exquisite style, without too many fancy performance techniques, pay attention to every small detail, to study each design point, pay attention to every procedure, restore the essence of clothing, giving a back to nature dress Experience, to the understated man exquisite experience, low-key men, exquisite men's clothing, all in RX (Rex). Targeted consumer groups targeting 25-35-year-old elite, taste coffee. Listen to music, taste red wine, often wandering in different cities; for the sensitivity of the popular; read the fashion publications, concerned about popular hot spots; unique heart needs; like new things, enjoy life; the appearance of emphasis and expression, preferences minimalist, Urban sense. Introverted style to achieve self-cultivation effect, a NEWAGE-type men.