Caring for women has become an important part of building a harmonious society. On December 8, the grand charity donation ceremony jointly hosted by the Chinese Embroidery Foundation and the well-known underwear company Embry Hong Group in Hong Kong on the theme of "Great Love and Fury - Blue Ribbon Initiative" was grandly held in the An Lifang Industrial Park, Zhangqiu, Shandong Province Held to convey the concept of caring for women's physical and mental health to the whole society to promote the popularization of health knowledge among ethnic minority women in poor areas. In this event, the Embry Group donated a total of 704 million worth of underwear items to women in poor areas.

安莉芳 - Embry Form

Embry Street Group "love in full bloom - Blue Ribbon Action" donation ceremony site

Embry donated RMB7.4 million to China Women's Development Foundation

At the donation ceremony, Ms. Cheng Bik Ho, CEO of Embry Group, and Mr. Zhu Xisheng, Deputy Secretary General of the National Women's Development Foundation, lit the donation map icon at the scene of the event, symbolizing that Embry's love for women, like the torch relay, covered all parts of the country and spread through millions of households .

安莉芳大爱·怒放——蓝丝带行动”爱心点亮 情暖寒冬

Embry Group CEO Zheng Bi Hao and Deputy Secretary-General of China National Women's Development Foundation Zhu Xisheng together lit donation map icon

Ms. Cheng Bi Hao said that Embry's growth and success can not be separated from the strong support of all sectors of society. Embry was grateful for it. Over the years, she took a variety of ways to give positive feedback to the community. She hoped that through her own efforts, she would help Chinese women to solve some difficulties in their daily lives and build confidence in a better life so as to bring more people into the ranks , The care of women's love relay baton has been handed down, which is Embry Fang actively implement the corporate citizenship an important part.

Relevant leaders of the national and local women's federations attended the event and spoke highly of the charity efforts made by the Embry Group. They said that caring for women is a long-term work and an important part of building a harmonious society and needs the concerted efforts of all circles in society. As an internationally renowned underwear company, Embry Group has devoted itself to charity work for women for many years and has played an active and constructive role in caring for women in poverty-stricken areas and enhancing the health of local women. For domestic enterprises set a good example, with a positive reference. At the event, China Women's Development Foundation awarded Embry with the honorary medal and certificate of "Chinese Women's Philanthropy Model" to recognize Embry's outstanding contribution to the care of women over the years.

安莉芳大爱·怒放——蓝丝带行动”爱心点亮 情暖寒冬

China Women's Development Foundation Awarded Honorary Trophy to 'Anlifang Group' "Chinese Women's Philanthropy Model"

It is understood that 2012 An Lifang Charity Public Bank continue to focus on the grassroots. An Lifang with gynecological diseases experts, health experts and women's federations staff in-depth Xi'an, Qinghai and Inner Mongolia provinces and cities, carry out charitable activities. Embry hopes that women's grassroots cadres in ethnic minority areas can organize training on health knowledge and help ethnic minority women and females in these areas to raise their awareness of health through a "point-to-point" approach. At the same time, the Embry Group, together with the Women's Federation, organized sympathy activities for poor families and sent love items to poor ethnic minority women in Xi'an, Qinghai and Inner Mongolia to care for their health.

安莉芳大爱·怒放——蓝丝带行动”爱心点亮 情暖寒冬

Representatives of ethnic minorities in the donated areas will give thanks to Embry Group for their pennant

After more than a decade of development, An Lifang's philanthropic charity footprint has spread to more than 10 domestic provinces and autonomous regions, and has donated items to poor women in many ethnic minority areas such as Manchu, Miao, Dong, Korean, Mongolian and so on, with a total value of up to Tens of millions of social repercussions.

安莉芳大爱·怒放——蓝丝带行动”爱心点亮 情暖寒冬

Embry Group donated underwear items to minority women in poverty-stricken areas

It is understood that, as a leading underwear brand with more than 30 years of history, Embry always insists on being responsible for the society and consumers. Embry's charity action is not only reflected in the charity activities, more realistically reflected in the daily production and management. It is understood that Embry in the apparel industry first introduced green eco-textiles, access to a good ecological benefits, has become the industry's first green eco-textiles, "Ten Ring logo" certification of underwear business. As early as 2006, Embry started its all-out efforts to create a sustainable green low-carbon industrial park.

Condensation of corporate publicity bit by bit, An Lifang is their own real action is propped up for Chinese women a love umbrella. Caring for women and caring social peers, with green fashion decorate the beauty of women, this is Embry's new interpretation of public welfare.

(Embry Group website: )

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