From March 26th to 29th, the 20th China International Clothing & Accessories Expo (CHIC2012) was opened at the China International Exhibition Center (New Hall) in Beijing. More than 1,000 clothing brands from 21 countries and regions attended the feast. The world-famous Bosideng brand has four gorgeous brands such as Bosideng down jackets, Bosideng menswear, BOSIDENG RICCI women's wear, and ice-cold down jackets. "The world is beautiful because of you - Bosideng Brand 20th Anniversary Large-scale Image Exhibition." The audience has also presented a group of visual feasts to create a future through time and space, winning praise. On the same day, “Indian and Italian”—Bosideng’s grand launch of the Autumn/Winter Outfitters' Fashion Trends for 2012/2013 was held. Bosideng, the only representative of China’s winter clothes companies, has released fashion trends to the world for 16 consecutive years. Some commentators believe that Bosideng’s self-confident performance is a symbol of the evolution and evolution of the Chinese garment industry in the past 20 years, from displaying products to delivering fashion, to showing development history, and to disseminating corporate culture.

2012CHIC Fashion New Image Detonates Bosideng Women's Bloom

In 2012, CHIC passed 20 years in the fashion transition, and Bosideng also entered the brand's 20th anniversary. In this year's Expo, Bosideng set up two exhibition halls at E1 Men's Wear Hall and E3 Down Hall. The total exhibition area exceeded 1,000 square meters, highlighting the extraordinary strength and style of the leading companies in the industry. Among them, the Bosideng Pavilion in the E1 Men's Museum is particularly eye-catching. The pavilion's unique design is like a blossoming flower; the pavilion features down fashion, men's clothing, graceful women's wear, and a pyramid-shaped display window that is full of atmosphere and shows Bosideng's unshakable industry status. “Bosideng Brand 20th Anniversary Large Image Exhibition” takes time as its axis and takes corporate growth as its main line. It adopts a static exhibition board and a combination of LED images. It divides itself into “more difficult business”, “explicit business”, “surprised China”, “brand strategy” and “beyond "Fantasy" and other five chapters present the glorious history of Bosideng entrepreneurship, brand creation, creativity, and creation of wealth, as well as the 20th anniversary of Bosideng brand creation.

Gao Dekang, Chairman of the National Association of Industry and Commerce Textile and Apparel Chamber of Commerce and Chairman of Bosideng, said that CHIC is the annual event of the whole industry and is the best stage for Chinese apparel brands to utter their voices to the world fashion industry. “In the past 20 years, the Bosideng Kimono Fair has grown together. We have witnessed the development of the Chinese garment industry and witnessed the changing fashion of the Chinese fashion industry. The 20th Anniversary Exhibition reflects Bosideng's outstanding corporate spirit and brand culture.”

2012CHIC Fashion New Image Detonates Bosideng Women's Bloom

Indeed, there are no shortage of dancers on the stage of CHIC. How many of them are as dazzling as Bosideng? Bosideng’s predecessor dates back to 1976 when it was a village sewing group with only 8 sewing machines and 11 farmers. In November 1992, Gao Dekang, the founder of the company, successfully registered the “Bosideng” trademark and took the first step to participate in market competition with its own brand. Over the years, Bosideng has focused on brand building, fashion design, and innovative technology. It has continuously improved its brand image and cultural charm. It has developed into a multi-brand integrated clothing business group with down jackets as its main business. Bosideng down jackets have been leading the country for 17 consecutive years in sales, and the company has The sales value exceeds 18 billion yuan and the brand value exceeds 20.6 billion yuan. In recent years, we have been promoting the development strategy of four seasons, multi-brands, and internationalization. We are committed to transforming ourselves into a world-renowned integrated clothing company that respects the world.

Gao Dekang said that achievements are only in the past. Today we look back at those surging years, just to gain the motivation and courage to continue moving forward. “The core of transformation and upgrading of the apparel industry is to establish a comprehensive innovation system to gain value growth and benefit advantages. This includes brand management, fashion creativity, business model and integration of the industrial chain, etc. Innovation is everywhere.” It is believed that CHIC will lead the entire industry in changing positions and enter a higher value chain level. According to reports, Bosideng is brewing a new strategic layout and participating in international market competition. On the 26th of this year, the day before the opening of the London Olympics, the Bosideng European Headquarters Building and the Four Seasons Apparel Flagship Store in Oxford Street, London, UK, will be opened for business, setting an example for Chinese clothing brands to capture the high ground in the international market.

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