Goliath Women: 2012 Winter's departure from New York

Mexico City, Edinburgh, Scotland, Sicily, Italy, Prague, Czech Republic, Jaipur, India, Moscow, Russia... GOELIA, the core of Global Discovery, has gone through more than 20 countries in 10 years and is the first to go abroad for Chinese women. Consumers discover and share the world's good brands. In autumn and winter of 2012, GOELIA Golia came to New York, the world's top fashion capital, and on July 7, 2012, it opened the new season “Fashion” in the world-famous building and the new landmark of Chinese fashion—Guangzhou Grand Theatre. The prologue of the "Prospects" presents two high-level and stunning "NEW YORK, NEW LOOK" GOELIA 2012 new products for autumn and winter.

Inspiration from New York

"NEW YORK, NEW LOOK" GOELIA Ge Liya's Autumn/Winter 2012 launch event shows the concept of "Day and night in Manhattan." Choosing “Manhattan” is not just because bustling Manhattan is the fashion center of New York and even the world, but also because the autumn and winter editions of GOELIA's New York trip are all concentrated in this area. The opening "Prongs of Bridges" is refreshing with a mix of color-rich single items and exaggerated colors; it is followed by "Manhattan's Weekend Fever" that showcases relaxed casual styles, New York-style suits for OL, "The Manhattan Dynasty" "Nine Nights Five" and the magnificent "Manhattan Night Night Song". In this series, there are no lack of high-profile singles such as flash diamonds and furs, demonstrating New Yorkers' diverse fashion party dress. The finale was a long-dressed evening dress inspired by the Statue of Liberty, a symbol of the United States and shining in the world. The dignified model slowly moved forward in the music and set off the climax of the entire show.

Unique scale and cross-border

"NEW YORK, NEW LOOK" GOELIA Ge Liya's new autumn/winter 2012 launch event is a unique feature of the domestic apparel industry in both scale and cross-border lineup. GOELIA Ge Liya not only draws inspiration and energy from "Global Discoveries", but also integrates it into the conference to share with guests. He has prepared a surprise waiting for "discovery" for guests: Received a fun invitation card with a raster In an instant, the free transfer of the most characteristic representations of the two cities is clever enough to impress every invitee. Visitors stop at the entrance of the Grand Theater and discover the most characteristic city features in New York—yellow The taxi has been waiting outside the door and the guests have taken pictures in front of the car. After entering the show, the ingenious director broke the convention and moved the audience to the stage, allowing the guests from all over the country to show themselves on the stage and discover the shock of the show with a new perspective. The original red seat of the auditorium turns into a background. Under the illumination of the lights, it seems that the grand theater on Broadway in New York has passed through. Everyone has become the corner of this great drama.

The conference was directed by renowned cross-media artist Zhan Ruiwen. It was inspired by the fashion capital of New York City. The presentation and expression of various artistic expression techniques enabled the audience to visually and auditorily perceive GOELIA and global discoveries. Two conferences, hosted over 1,000 VIPs and more than 100 media outlets across the country, including 26th station of GOELIA's Global Tour of Beijing from the far away of Beijing. --- Representative of New York Station: Commercial Counselor of US Embassy in China Consul General of the Consulate General of Mexico in Guangzhou representing the 25th station.

225 Concept Club Walk Around The World

On June 30, 2009, Gloria 225 was born in an old ridge south tower that inherits local culture. In the past three years, it has been popularly sought after by the influx of people and has been reported by the media. Her presence means GOELIA Goliath moves from a women's fashion brand to a multicultural brand and represents a new era of brand vision. GOELIA is no longer just dressing up as a girl's appearance, but also paying attention to her innermost feelings. In the process of brand self-development, she drives consumption. The collective growth of the individual and his commitment to being a leader and recorder of a better life are more graceful and face the world. In the fall and winter of 2012, Gloria 225 also followed the creative team to go to the global discovery of the 26th station - New York, the United States, with New York fashion arts people face to face.

This season, through an interpretation of fashion trends, GOELIA Gloria chose New York as the inspiration “Muse” to convey the message that the brand has become more international and the brand's texture has been even higher. Every global discovery of GOELIA is a brand new experience; each discovery will inspire brand new innovations. Next, GOELIA will also travel to Europe and travel to Paris, the capital of the five fashion capitals. Let us look forward to the discovery of Paris and continue our journey of love and dreams of “Global Discoveries” under the auspices of GOELIA Goliath.