When we admire the masters of the mall who are at ease on the negotiating table and who have won thousands of miles, have we thought about why they can talk freely and freely? Why do customers who are "God" pull down their high heads? As the saying goes, "Frozen three feet, not a cold day", in addition to objective factors such as products, there is no marketer's deep cultivation and personality charm is difficult to match. Among them, the charming sales charm is the key to success.

The so-called charm is recognized and accepted by the people around you. The charm of the salesman is that it is recognized by the customer. Only when the individual is recognized, the customer is likely to recognize your product, because the time for the salesperson to contact the customer is short, and the customer's heart must be touched in a short time. More difficult than any charm. But "things are man-made", as long as you do it with your heart, do it hard, and strive to do your marketing after the end, let the customer feel that you are a charming lady who flashed in front of them, so that they can not refuse to feel their own feelings Or like a thrilling horror movie blockbuster, constantly impacting, shocking the soul of the customer; or like a fleeting classic wave slow and exciting plot, it is reminiscent; or attaching like a girl For you, form a strong sense of dependence. In this way, you have succeeded most of the time.

As a salesperson, creating a unique and glamorous sales charm is a top priority for marketing. Therefore, when selling products or services, you should leave a flash of light in terms of behavior, language, attitude, sound, eyes, expressions, etc., and strive to make a beautiful assault war, let customers succumb to your personal charm. On the basis of following the "AIDMA Law" rule, let customers "sentiment, conviction, and follow-up", this is the higher level of marketing. To achieve this level, we must innovate in marketing methods.

First, the ecstasy

In order to make customers feel impressed with you in the short-term, you must create methods and art that intoxicate customers. We always have to grasp a principle. We are not to give customers knowledge and preaching, but to provide services and help for them. It is to solve problems and difficulties for customers.

Therefore, we must let the customer really feel that we are serving him, instead of saving money from his pocket, which will reduce the customer's psychological defense and subconsciously accept you. Because in marketing practice, customers are more resentful and delayed, but they do not help people who are not helpful. Only the salespersons show great professionalism and high heat sinking, so that customers are willing to interact with you, have an interest in you, slowly accept you from the heart, recognize you, silently attach to you, give up Your own psychological defense line, so that you can basically achieve the goal by the front step.

Second, the sea fishing method

As the saying goes, "Knowing people knows what they don't know." In actual interactions, customers often have a feeling of resentment and resistance to salespeople, or for other reasons, they are reluctant to reveal their true thoughts and intentions, so that salespeople Often, "the cloud is deep, I don't know where it is." In the fog, it is easy to get lost and difficult to judge. In response to this situation, we need to be fully prepared to know ourselves, find the right target, cut into the theme, and hit the key.

For example, if you want to visit a dealer, you must not only understand his strength, but also understand the current business conditions, reputation, network status, types of products being distributed, and the future plans and development direction of the company. From the side to understand their character traits, hobbies and visits, I am afraid that there will be more victory and success, so as to achieve the effect of "axe low salary, sea fishing".

Third, push the heart to the belly

The higher level of doing business is to become a close friend with the customer, so that the customer feels that you are trying to find out and put yourself in the shoes of the person who really solves the problem.

“People are divided into groups and things to gather together.” Everyone is willing to interact with their hobbies and like-minded people. As long as you are in the process of marketing, you will consider the interests of customers more and take care of your own interests. The idea is to communicate with your customers in good faith, and when necessary, and to give it to your customers, let him feel that you are his friend, friend, so that let him accept you. You will also find that the result of this will not only make him a loyal customer, but also add one more to you to "sell products" and carry out "word of mouth promotion". In this way, marketing will achieve a multiplier effect.

Fourth, the broad sky method

As a salesman, you must have a broad mind, a generous amount of money, profound knowledge and a broad vision, so that you do not limit yourself to a certain aspect or field, and can be able to cope with each other when selling products and contacting customers. .

Because visiting customers is not like chatting and chatting with friends, you must have a wide range of topics and a deep understanding. You can attract customers' interest in you from many aspects and are willing to interact with you, so that you can conduct extensive discussions with your customers. Let customers feel the skills of your interaction, the charm of personality, the depth of business and the depth of knowledge. At the same time, during the conversation with the customer, the customer's hobbies and ideas are discovered, so that they can find ways to cater to him and find common topics. To provide customers with a variety of information, to provide convenience to customers, create value for customers, first let customers benefit and then make themselves successful.

5. Praise the Fascination

Praise is a pot of alcoholic wine, praise is a moist spring, praise is a fascinating medicinal soup, praise can make people feel happy, but also make people stunned. Praise is a good way to promote sales. Appropriate praise for customers not only reflects the high level of cultural retreat of marketers, but also contributes to the promotion of business. Praise others and achieve yourself.

However, praise must be measured and measured in a timely manner. Praise can't be just aunty and flattery, and can't be a slap in the face. To make praise a way of respecting the guests, to become an attitude of affirming the guests, praise can really work. Praise can be done through the leverage of others, and praise customers in front of people who have close ties with customers, often with unexpected results. Therefore, as long as it is timely, praise should be everywhere; as long as it is appropriate, praise should be there every time. To learn to praise, to appreciate, to praise in time, to achieve success in praise, to achieve marketing goals in praise.

In modern marketing practice, sales as a powerful tool plays an important role in marketing. As long as we can use it flexibly, timely use, and accurate application, we will continue to accumulate experience, lessons, timely innovation, and believe that we can achieve the desired goals. Become a sales master.