Interview with CHIC: Chairman Wu Jianmin of Shu Lang

Visited Wu Jianmin, Chairman of Shandong Shulang Garment & Apparel Co., Ltd.

1. Reporter: May I ask Wu Dong, can you tell us the history of the establishment of Shulang and the original intention of you when you started Shulang?
Chairman: As a rising star in the apparel industry, the company has been established for ten years and has now entered a period of steady development. In 2007, it was awarded the "National Outstanding Performance Award for Women's Wear" and ranked among the top 100 garment companies in the country. The first place in sales profit margin.
In 1999, I took my reins of the fashion kingdom and resigned into the sea. Starting from the halfway project on the roadside, we started a self-made entrepreneurial road. In order to solve the problem of having no plant and equipment, Wu Jianmin impressed a veteran of a clothing accessory company with a passion and trustworthy reputation, obtained more than 2 million clothing production equipments, began to practice hard, attacked and researched technology, and had a personal touch. With unique insights and savvy, she gradually created her own “Shulang” fashion brand and developed an independent and innovative “six plus one” model of fashion, namely “product development, raw material procurement, warehousing logistics, wholesale operations, The business management model of order processing and terminal retail "plus" high-level production and manufacturing links not only firmly grasps the price decision power and market discourse power of the company's products, but also eliminates the disadvantages of increased costs and shrinking apparel market. Impact, to maintain the company's profit margins. At the time of the outbreak of the worldwide financial crisis, the company actively integrated international resources, actively introduced high-level R&D talents from abroad, established the European branch office, etc. to enhance the company’s R&D level, integrate industrial resources, optimize the industrial chain, and enable Shulang. Take the opportunity to go to the international market and complete the brand upgrade.
Shu Lang is based on the public brand, Volkswagen brand name, and ultimately establish a brand enterprise for a hundred years, from this point of departure, standing at this height for the market, is committed to build a rigorous internal management system, build a six plus one industrial chain, to achieve profits Industrial chain sharing.

2. Reporter: Shu Lang's current advantages, network? Which famous shopping malls are currently entering? Sales Performance?
Chairman: Shu Lang has been striving to create a brand of independent innovation since the day he was founded. He has never given up on this pursuit. He has never allowed himself to relax and has completed the rigorous corporate management and enterprise required to achieve this goal. The construction of the team, so in the crisis, Fang Shulang shows the charm and strength of corporate culture.
The biggest feature of Shulang culture is the opportunity to discover entrepreneurship in the impossible, strong confidence in an arduous environment, and the courage to survive in the cracks. Shu Lang’s greatest feature is capturing historical opportunities in the transition from a planned economy to a market economy in China. With the arrival of informatization and changes in the view of time and space, the industrial layout formed by China’s planned economy has undergone qualitative changes. Shu Lang will lose no time in grasping the opportunities given by history and changing the long-term Chinese people to Shandong. , Shandong fashion, misunderstanding of textile products. Secretary Hu Jintao’s proposal for the blue peninsula economic belt and the construction of the peninsula city’s light rail and the further construction of the Bohai Rim area all provide Shu Lang with opportunities for development. Shu Lang will use the opportunity of national development to complete the upgrading of the new Chinese clothing industry cluster construction, and really make Shandong and even northern clothing enterprises bigger and stronger, make their own brand, set a historic meritorious service.
Based on the window effects of various commercial enterprises and the good brand management foundation of Shulang itself, Shu Lang quickly moved from a regional brand in Shandong to the entire country: from 2001 to the present, Northeast Branch, Beijing Branch, Shanghai Branch, Tianjin Office , Northwest Branch, Nanjing Branch, Wuhan Branch, Shenzhen Branch, Chengdu Branch, Jinan Branch, etc. have been established one after another. With the coverage of South China and Southwest China markets, Shulang’s market network construction in China's inland regions has been basically completed. Completed; Beijing Wangfujing Group, Dalian Dashang Group, Shanghai Bailian Group, Shenzhen Maoye Group, Tianhong Group, Wuhan Wushang Group, Chongqing Zhongbai Group, Hong Kong New World Group, Parkson Group, Pacific Group and other outstanding Chinese and foreign commercial enterprises Shu Lang's brand cooperation across the board, performance all the way to the red.