Editor's Note: The first batch to win the title of China Famous Brand, reelected China's top ten children's wear brands, the first children's wear brand to release fashion trends in China International Fashion Week, the number of channels in 2009-10 surged by 35%, 50% year-on-year performance, which blowouts In the past year, the performance of Piggy Banner has shocked the industry. The author recently visited the pig carrier in the fashion capital of Nanguo and gradually unveiled the mystery key to the rapid development of Piggy Bannerna.

Editor's Note: The first batch to win the title of China Famous Brand, reelected China's top ten children's wear brands, the first children's wear brand to release fashion trends in China International Fashion Week, the number of channels in 2009-10 surged by 35%, 50% year-on-year performance, which blowouts In the past year, the performance of Piggy Banner has shocked the industry. The author recently visited the pig carrier in the fashion capital of Nanguo and gradually unveiled the mystery key to the rapid development of Piggy Bannerna.

Internal Structural Adjustment--Creating a Golden Nest for Excellent Talents

Talent is the core factor that determines the development of a company. To attract talented individuals to join must have a good platform. Piggy Bannerna is deeply aware of this, and then he has paid great attention to signing a cooperation agreement with Yuan Zhuo Management Consultants, a well-known management consultancy company. Zhuo Company conducts a comprehensive diagnosis and counseling on the internal governance of Pioneer Banner Inc. and assists well-known research institutions in conducting a comprehensive investigation and analysis of Piggy External Market with South China International to find a scientific development direction for corporate development. After one year of internal governance and external market research, Piggy Banner took a drastic reorganization of its internal management structure and formed a sound management system with the features of Piggy Banner, providing access to all types of talents. Broad platform. Up to now, the company's marketing, supply chain, human resources, design and development, financial management and other senior executives have years of senior management experience in large apparel companies, and many executives have overseas study experience. The new management system and the joining of many excellent talents have laid the foundation for the rapid development of Piggy Bannerna.

Comprehensive Strategic Formulation: Pointing out the Gold Road for the Development of Enterprises

It is understood that after the internal structure adjustment of the Pioneer Banner Company was completed, the new executive team formulated a clear development strategy for the company on the premise of fully integrating the market and the company's status. It is proposed that within five years, it will be the first brand of China's children's wear, the multi-brand children's wear group with the largest market share in China in ten years, and the strategic slogan of a world-renowned children's wear brand operator in 15 years. In order to ensure the smooth implementation of the strategy, Piggy Banner has spent a large sum of 1 million to organize strategic seminars, advocacy meetings, infiltration sessions, and various professional trainings attended by many middle and high-level backbones and franchisees, so that the strategy can be formulated and implemented. Each of the details has been completely channeled to the company's core management and management layer, so that enterprises can advance scientifically in accordance with the established strategic goals and provide guarantees for the ultimate strategic goals of the company. According to the current development speed of Piggy Bannerna, achieving the first goal is within easy reach.


Innovative Operational Strategy: Hanging Gold Medals for Business Development

It is reported that the completion of Pioneer Banner’s internal governance structure ensures that all decisions of the company can be quickly implemented and implemented, and a number of operational strategies have become models for the industry.

To get the channel to get the world. In the aspect of channel strategy, in 2009-10, Piggy Banner held several high-profile brand promotion conferences nationwide, improving the meticulous arrangements and high-standard reception, plus the brand influence that Piganna Banner had always had, The one-stop promotion meeting was greeted with frantic zeal, which resulted in a win-win situation for both brand promotion and investment negotiation. Holding a brand promotion conference is the core tactic for the surge of Piggy Banner's channels, and is hailed as the classic marketing case in the industry.

In terms of brand promotion, Piggy Banner is also investing heavily in the animation industry. He is cooperating with the famous animation masterpiece "Pig Man" which is naturally associated with the Piggy Banner brand. Brand promotion promotes comprehensive cooperation in multiple areas, which opens up a multi-channel brand marketing model, which will have a profound impact on the brand marketing of Pigton Banner. In addition, Piggy Banner has sponsored a number of influential children's competition projects, resulting in a win-win situation for both brand influence and social influence.

In terms of overall operation of goods, Piggy Banner has established design centers in France, Hong Kong, and Shenzhen, and collaborates with famous French design companies to design and develop fashion apparel that will lead the development of the industry. This will make Piggy Bannerna successful in China for 10 years. The fashion trend was released on the International Fashion Week to guide the industry trend. In the field of logistics, Piggy Banner took the lead in the introduction of millions of RFID projects (RFID--Radio Frequency Identification) in the industry to create technology and logistics, so that the entire production logistics from the development of raw materials to the finished product is the trip system Integration has greatly increased the supply chain operating cycle.

Follow-up: According to the interview, the golden key to the rapid development of Piggy Banner is "Complete enterprise system integration." Because only after the completion of the overall planning of science, such as the operation strategy, design and development, commodity logistics, brand management and other aspects can be frequently punched, and constantly give the industry a surprise. Of course, enterprises that can attack on all four sides do not want to count too much. Only companies that truly have the qualities to lead the development of the industry can do so only if they truly have the strength to lead the industry. The development of the children's wear industry requires many companies like Bangna Banner to advance together to achieve the common development of the industry.