At present, PRADA has a total of four brands, each focusing on positioning, its product line also extended to glasses, perfumes and accessories, and even LG in cooperation with a PRADA mobile phone. Although the sales line is very long, but for quality assurance, its 14 production plants are located in Italy.

At present, PRADA has a total of four brands, each focusing on positioning, its product line also extended to glasses, perfumes and accessories, and even LG in cooperation with a PRADA mobile phone. Although the sales line is very long, but for quality assurance, its 14 production plants are located in Italy.

The Hollywood movie "The Devil Wears PRADA" chose to add a luxury brand as a fashion symbol to the title. The status of PRADA in the fashion industry is evident.

PRADA Milan flagship store

If you habitually think that this is Prada's brand promotion, you are wrong. Francesco Longanesi Cattani, head of external relations at the PRADA Milan headquarters, told us: “We did not do anything for the film.”

Not only PRADA but also HERMES, CHANEL, GUCCI and other brand names have appeared together in the film.

However, do not underestimate these bags, clothes, shoes, hide behind them a huge luxury empire is eye-catching. Fashion is also good, flashy, worth mentioning, luxury is that let go down from the royal family to the civilians are willing to take out a lot of money goblin. But it is not an ordinary goblin, it is behind the trillion-dollar sales market.

Take PRADA Group as its example, its 2007 sales revenue with the best historical sales revenue reached 1.661 billion euros (about 15 billion yuan), and pre-tax profit was 316 million euros (about 2.9 billion yuan).

The reporter went straight to PRADA's flagship store in Milan to see how "mood devil" is making money.

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