We all know that no matter how well the company analyzes a market, how effective and feasible the marketing plan is, but it must be implemented by people. Only by putting the plan into practice can we develop and consolidate a market. For a company, this responsibility falls on the shoulders of our sales staff.

The salesperson is a market commander, and his execution (of course, the first thing to ensure that there is a correct marketing plan – the premise of effective execution) determines the probability of success in this market. The intensity of execution is a manifestation of one's sense of responsibility from a certain perspective. If a person with a weak sense of responsibility does not execute it, or only performs a part, the result can be imagined. Some sales people also believe that "will be outside, military orders are not allowed", and as a result, everything is "not". In addition, the failure of market operation is a very easy thing to get rid of (including the control of market expenses and the operation of the market). It is difficult for the company to pursue a salesman in this respect. Most of the salesmen do not have to pay for his irresponsibility. . It can be seen how important responsibility is to a salesman.

No matter how high a person's education is, how good the sales skills are. If you don't have the sense of responsibility, you will not want to do a lot of things. I want to eat, drink, and have fun all night, lying in the hotel, or saving money, not visiting. The market, do not understand the status quo of their product marketing and market competition, many things only flow in the form, all marketing planning and activity programs are only left on paper, in the report. Such sales people will be fooled and the market in charge will be difficult to succeed. The author has been selling for more than 10 years, and I deeply feel that many things on the sales line can be done at the time. If you don't do it, it won't have much impact on your real income. Maybe it will reduce the expenses. If you do it, it will be good for the long-term development of the market, but it will cost you more and time. At this time, it is necessary to look at the responsibility of the sales staff. If it is me, I will choose to do it, because I always remind myself that I have to be worthy of the company’s reward for me as a marketing professional. That's it, I have won the praise of many customers and the development of the market, not only because I have good business skills (it is not advertised myself).

Responsibility From the perspective of sociology, he is a person's moral problem. From the perspective of business management, he is more specific to a person's professional ethics. Generally speaking, he is a person's moral problem. Morality is a habit that people cultivate and form in their learning and life.

What caused some of the sales staff to be less responsible?

To the big part, this is inseparable from our education system. The current education, too much emphasis on the instillation of theoretical knowledge, the comparison of scores, rarely involves how to do a real human education. It is difficult for people cultivated in this way to develop a good professional ethic. It is easy to ignore some basic rules of doing things, and self-discipline is poor. There is no strong sense of responsibility. To a small point, the lack of professional ethics of marketing personnel or the lack of management experience and assessment mechanism of domestic enterprises. At present, many domestic companies only pay attention to the evaluation of sales performance, and do not pay attention to the management of the process. This is a management mode of quick success. It is true that performance is an important indicator for measuring a business person, but if you do not do the daily business and business norms of the salesman, do not do process management and monitoring, and rely on the personal preferences and habits of the salesperson to conduct business, you can do 100. Ten thousand, maybe only 500,000. The company also thought that the salesman was doing a good job, not only would not criticize him, but would praise him. Incorrect marketing ideas will spread, affecting the business attitude of a large number of salesmen, and will ultimately affect the company's development. The sales process is done, and the performance will naturally come up.

Many multinational companies are very focused on the management of the marketing process. I have repeatedly found that there are Coca-Cola business visits on the shelves of some important sales outlets, which have detailed records of the business staff visiting the store each time (including Visit time (accurate to minute), sales status, use of promotional items, inventory status, display status, etc., these reports can standardize business processes, and secondly, it is convenient for business people to manage terminals. Thirdly, companies can supervise them. Manage the business conduct of the salesperson.