Shanghai's dissatisfaction with Pierre Cardin accused him of "six sins"

Yesterday morning, Wenzhou businessman Sun Xiaofei filed an application for the Pierre Cardin trademark transfer to the State Trademark Office. Sun Xiaofei told the "Daily Economic News" that "We have obtained the trademark rights for Pierre Cardin leather goods, knitted garments and leather shoes."

At the same time, Yao Yiming, the manager of the Legal Department of Shanghai Zhongfu Import and Export Co., Ltd. (hereinafter referred to as Shanghai Zhongfu), is in a meeting. For Sun Xiaofei and others who successfully acquired the Pierre Cardin trademark, Shanghai Zhongfu stated that it will initiate a lawsuit against Pierre Cardin.

Just when everyone thought that the Pierre Cardin purchase was already in the dust, but unexpectedly killed a "Shanghai service", a brand acquisition case that triggered widespread debate became increasingly confusing.

Shanghai Zhongfu accused Pierre Cardin of "six sins"

This side, signed a trademark agreement with Wenzhou businessmen; there, signed an "overall acquisition" agreement with Shanghai Zhongfu. Pierre Cardin's behavior seems to have angered the Shanghai service.

Shanghai Zhongfu stated in an open letter to the media that if it does not receive Pierre Cardin’s good faith and true response, Shanghai Zhongfu will firmly take up legal weapons and safeguard the legitimate rights and interests of itself and its agents, including to the executive authorities and the judiciary. Reporting, organizing lawyers to bring lawsuits, etc., to pursue Mr. Cardin's legal responsibilities and revoke unfair trades as soon as possible.

Shanghai Zhongfu considers that Pierre Cardin, as a world famous person and business giant, has fundamental business ethics and conducts serious legal risks. First, Pierre Cardin’s malicious negotiation resulted in huge losses in all aspects of Shanghai’s clothing; Pierre Cardin infringed on the trademark acquisition priority of each agent for the goods it traded in. Third, Pierre Cardin was suspected of using domestic enterprises' feelings for the Pierre Cardin trademark to incite malicious competition and seek improper interests. Fourth, Shanghai. The service is the only purchaser approved by the National Development and Reform Commission. The transactions between other companies and Pierre Cardin will not be approved by the competent authorities of the Chinese government. Fifth, the foreign exchange administration will use the false name, and the foreign exchange administration will investigate and punish according to law; Legitimate transactions directly infringe on the rights and interests of domestic agents and impact on existing sales networks, which will certainly cause sales to decline and unemployment of a large number of employed workers, thereby triggering various adverse social reactions.

Sun Xiaofei and Shanghai Uniform

“We contacted Mr. Pierre Cardin in November last year. In March of this year, I personally went to Paris to talk with Pierre Cardin. I signed an acquisition intention in April. I signed a temporary contract on July 8. On September 9, I signed an official contract. The contract. Our money has already been remitted." From Sun Xiaofei's point of view, its acquisition of Pierre Cardin was in Shanghai before the service, and because its "private enterprise" identity does not need to pass the approval of the relevant departments, so the program goes smoothly . "Even when we signed a contract, we were told that no third party was involved."

According to Shanghai Service, Shanghai Zhongfu started the acquisition of the Pierre Cardin trademark in March 2009, and obtained the official approval from the National Development and Reform Commission in August, and has established a subsidiary for the acquisition in the central district of Paris, France. . For the “overall acquisition” of Pierre Cardin, Shanghai’s service has become a must.

It is understood that Sun Xiaofei et al's purchase of some trademarks of Pierre Cardin amounted to 37 million euros, and one of the 6 million euros was repatriated from the country as early as May this year in the name of "trade." However, for Wenzhou businessmen's "raw rice cooked rice," Shanghai Zhongfu has always believed that "Shanghai Zhongfu is the only purchaser approved by the National Development and Reform Commission, and other companies' transactions with Mr. Pierre Cardin will not be handled by the competent authorities of the Chinese government. Approved."

As of press time, Pierre Cardin has not received a response to this incident.

Who is involved in the confusion in this mess?

According to Sun Xiaofei, he and several other Wenzhou businessmen have jointly injected capital to establish "Cheng Lung Co., Ltd.". The three categories of Pierre Cardin trademark acquisition are based on this company as a carrier. "Our transaction has been submitted to the Wenzhou Development and Reform Commission and the Foreign Trade and Economic Cooperation Bureau, and has been recognized by relevant parties. We also received "non-capital projects do not need to report to the National Development and Reform Commission for a reply." According to Sun Xiaofei, everything he is doing is Reasonable and legal.

"Since the purchase of Pierre Cardin, we have received a variety of criticisms." Sun Xiaofei admitted to the "Daily Economic News." The fact that Sun Xiaofei, who has not done Pierre Cardin's agent, has obtained the right to use and operate the Pierre Cardin trademark seems to make Pierre Cardin's agents unacceptable. It is understood that Cheng Long Company has now begun operations, is gradually sorting out the domestic sales network, to prepare for the Pierre Cardin brand to upgrade again.

In contrast, from the announcement in Shanghai in August that it was involved in the acquisition of Pierre Cardin, this time it publicly “blames” Pierre Cardin, who has always believed that the domestic Pierre Cardin agency is a community of interests. They think that Shanghai’s service and The cooperation of Pierre Cardin's agents over the years has been tacit, and its sales network and other aspects have advantages over Wenzhou companies. In addition, the attitude of the top 20 agents in the country still acting in Pierre Cardin is also a factor that cannot be ignored.