Li Ning’s 2009 performance announced in the evening revealed that revenue has surpassed Adidas to 8.387 billion yuan, and said that this year's performance will be better than in 2009.

Li Ning’s 2009 performance announced in the evening revealed that revenue has surpassed Adidas to 8.387 billion yuan, and said that this year's performance will be better than in 2009.

In 2009, Li Ning's revenue increased by 25.4% year-on-year to RMB 8.387 billion. Profit attributable to equity holders increased by 31.0% year-on-year to RMB 945 million; equity return attributable to equity holders achieved 41.3%, a year-on-year increase. 1.7%.

Previously, the multinational brand Adidas has announced its sales figures for 2009. Its Greater China sales amounted to 967 million euros, a decrease of 16% year-on-year. Analysts had previously indicated that Adidas Greater China includes mainland China, Taiwan and Hong Kong. The mainland accounts for about 84% of all sales in the Greater China region. Therefore, Adidas’ sales in the mainland in 2009 was about 7 billion yuan. Based on this comparison, Li Ning's revenue in the Mainland China market has surpassed Adidas.

Li Ning Group's revenue growth was mainly through the continuous expansion of sales channel coverage in second and third-tier cities, as well as the enhancement of retail store operation management and the enhancement of new business development, including the successful launch of the Li Ning brand badminton business.

As of December 31, 2009, the number of Li Ning branded retail stores in the Mainland reached 7,249, a net increase of 1,004. The number of Li Ning brand new stores and the newly added business area of ​​more than 80% came from the second and third tier markets in the Mainland.

In 2009, Kathy’s rackets, feathers, badminton, clothing, shoes and accessories were all officially incorporated into Li Ning after acquiring all shares of Kason Sports (Hong Kong) Co., Ltd. for RMB 165 million. The Li Ning Group officially entered the badminton field after signing a contract with the Chinese badminton team.

Li Ning said that the Central Economic Work Conference held at the end of 2009 proposed relaxing the restrictions on household registration in small and medium-sized cities and promoting the urbanization process. This move is expected to generate a considerable increase in consumption, which is an important positive news for the sporting goods industry. In the first quarter and second quarter 2010 Li Ning branding fairs, the overall order growth rate was 11.6% and 15.4% year-on-year, respectively. Therefore, the growth of the sporting goods industry in 2010 will be higher than in 2009.

Li Ning and ANTA have established extensive marketing networks in the second, third and fourth-tier cities. In order to increase their brand value, these local companies will also open more flagship stores in core cities and sponsor major sports events and famous athletes.