Marketing books tell us that marketing is a science and an art. It is science. After all, marketing theory is the summarization and refinement of marketing practice, and it is the integration of various natural sciences and social sciences. That is also true; but now China’s marketing has gone to “art”, if only to achieve Corporate goals, to meet consumer demand, to play the role of "beauty", it is pleasing to the eye, in this case, science and art is also very good. Regrettably, this "art" has gone to the normal opposite - vulgarity, greed and common sense. Many times, this so-called "art" will make you stunned and overwhelmed.

Let’s say that vulgarity has been invented from the “screaming” TV shopping. This “signature-style” TV shopping model has begun to spread across the major TV media. One man and one woman are screaming, as if the price was sold. Something, they ate a big loss! Although the "waiting for the whole" TV shopping has the suspicion of falsification, its "performance" is at least from the heart, not at all artificial or weird, but other imitators, I did not see their "natural revealing" On the contrary, I feel that the imitation is blunt, and the thorns are on the back and the scalp is numb.

If TV shopping is regarded as an innovation in the way of buying, it can only be said that the form is good and the content is inferior. If you want to put on the aura of "art", it will be a hundred thousand miles away. A mobile phone, the price of a few hundred dollars, you can not charge, throw away from a dozen meters high, nothing, any function, call to save money, gold shell, brought gifts "very face" ••• •••Where is this selling mobile phone, it is clearly talking about “mythological stories”.

Look at those TV shopping, underwear, breast enhancement, medicinal liquor, aphrodisiac, and XX leaders with limited edition gold pens on the TV station. The whole is a vulgar and hodgepodge.

From the point of view of advertising, such advertisements are not only vulgar, but also have no science at all. Even if they want to tell stories, they must be reasonable and exaggerated to the extent of "myth", which scares away consumers.

Besides, the "God Bed" reported by Greed 3.15 has not disappeared in the media reports, and "Shen Shui" has begun to surface. "God bed" can cure all diseases, "God water" is also the same, disease treatment, disease-free and strong, too powerful. I am thinking that these companies should go to make movies, or set up a difficult disease treatment center to solve the world's problems. Maybe they will get an Oscar or Nobel Prize to fill those who have Chinese nationality and never get the shortcomings of these awards. The Oscar dream of Zhang Yimou and others may be under the "director" of these strong people, and the dream will come true.

“Shen Shui” and “God Bed” are more worrying than those vulgar TV shopping advertisements. Why? Because they are marketing the "scorpion" - what kind of family marketing, doing the job of deceiving the elderly. These old people, for a lifetime of savings, they used "several god beds" and "several magical water purification instruments" to deceive them to be penniless; even more hateful is that some elderly people with illnesses have delayed normal treatment. It took money and was sinned; again, this made conference marketing and TV shopping become the "crossing street mouse" that everyone in the community shouted.

A good and innovative marketing method, when it comes to China, it is mostly used by "smart" people. Conference marketing, TV shopping is, "MLM" is also. Marketing needs science, but many people regard it as a deceptive "art", and what they do makes you surprised and unstoppable.

According to media reports, from the 3.15 party, "Always Water" and other alkaline waters were reported. After exaggerating the publicity to cure diseases and prevent diseases, a weakly acidic water of "life reducing liquid" came out in Shenzhen.

This is even more powerful. The person in charge of the company claims to be an education expert. He claims to have found the "root cause of all diseases in the human body". This root is: calcium carbonate. He came up with the conclusion that “subverting the modern medical system”: all physical diseases are caused by excessive calcium carbonate in the body.
I think that since Mr. Liu is an "educational expert" from the "geology profession", why is he so interested in medicine? Since there are interests and hobbies in this area, he can come up with the hospital theory of "shocking the world", that should be medicine. Experts, not education experts, is it true that Mr. Liu wants to use the name of an education expert to conduct "conference marketing" more in line with identity and logic. Of course, he does.

Later, it is contrary to common sense common sense, what is common sense? Hungry to eat, sleepy, sick and see a doctor, this is "common sense." However, many things that go against common sense happen to us every day. In society, the marketing industry is everywhere.

For example, the former "peekaboo", now drinking water, sleeping, dying, and madness are all imaginative, and Cameron has to be stunned by the imagination of the Chinese.

This is some phenomenon of society, and what about the marketing industry? Does the current marketing pay attention to common sense?

It seems that many companies have not noticed "common sense." Doesn't marketing need "common sense"?

In the past, Red Bull’s advertisement was: Thirsty, tired of drinking Red Bull, did not think of “common sense”, thirsty to drink water; tired to sleep, drink what Red Bull! These advertisements against common sense have at least not caused any harm to consumers, and more often, after "screaming," they echoed.

But for "the bed of God", "Shen Shui" or "Shen", it is different. The reason for "covering all diseases" will not pose a "harm" to young people, because no one believes, but old. The elderly who are physically weak, some of them are ill and suffering, and naturally hope that there will be any medicine that can cure the disease. In their hearts, there will always be hope that some miracle will happen. This is these. God XX" has a huge space for "artistic" marketing.

Conclusion Marketing is not a blind man. It needs a normal attitude. Any "fudge" consumer behavior will be punished by the market. Although, in the short term, you will also earn some "black money" with your conscience, but these are all Subsequent "tuition fees" will be handed over sooner or later.

I saw the news early in the morning: Dongguan’s vice market said that the city has already achieved “modernization”. I believe that before this “modernization, it should be added with the word “being”. I don’t know how, but suddenly think of the Deputy Minister of Education. In Hao Ping’s words, he said: At present, the scientific research ability of Chinese universities is the fifth in the world! It’s a bit interesting. This can’t help but remind people of the statistics bureau. •••••• The research ability and level of Chinese universities are really high? I don’t know. The quantity or quality? What is the quality of the university professor's papers? Where are their real thoughts concentrated?

Constantly creating such news, it is indeed our self-promotion of marketing.

But no matter what, the "art" of marketing is not worth mentioning.